There is only one reason to market and that is to get
prospective customers to buy. Marketing is anything and everything your company
does to influence someone to buy. Marketing usually doesn't make the sale, it
brings the interested individual to you so you can create a desire for your
service by pointing out what makes you different and better and why they should
buy from you. Remember that it's not how much you spend that's so important,
but rather how much return you get on your investment (ROI)! CPC (Cost per
Click) Advertising should be a very effective part of your overall marketing
OUTDOORTRIPS.INFO is vertical marketing to a target
market of affluent professionals (Doctors, Nurses, Teachers, Attorneys, Judges,
State and Government Workers, Technology people and more). Primarily people who
have busy schedules, but enjoy an outdoor experience with their family and need
a professional guide like you. They can get leisure time off work and have
$75,000 + incomes. Household incomes average $115,000 - $300,000. I have
researched demographics of consumers who use outfitters for over 25 years,
being an outfitter myself for 13 of those years.
list one or every trip your company offers. In addition to the basic listing
you can also choose to be listed in additional special listings of:
Adventure, Adventure Travel
Bargains, and Last Minute
Travel for an additional cost. These directories appeal to different types
of consumers in assisting them to find the trip they want.
savings over Cost-Per-Click (CPC) search engines (Overture average
pay-per-click advertising is .70 cents). In every category we are less
expensive and there is no biding. This approach results in a simple easy to
manage and cost effective marketing campaign that allows for fair competition,
regardless of your budget. Listings are evenly rotated, and you can't be
situation, interactive search listings come out on top. Search listings drive
the highest awareness for a web site. Search listings rank significantly higher
in likelihood of a consumer to read or click-through than any other method.
Sites listed in search listings are considered more favorable than those in
banner ads. Consumers are five times more likely to purchase services after
seeing search listings results versus banners. Take advantage of the one
advertising medium that gives you the highest ROI (Return On Investment) ,
credibility and advertiser satisfaction.
- Online advertisers who track performance say that they
received the highest return on investment (ROI) from search results
- Online advertisers have a significantly higher level of
satisfaction with search listings than with any other online advertising method
they have used or are currently using.
- Search-based "Topic Sensative and Trip Specific"
Performance Marketing brings the interested individual to
you so you can create a desire for your service by pointing out what makes you
different and better and why they should buy from you.
- Performance Listings delivers
clickthrough rates that have averaged 4 times higher than directory
- The number of Performance Marketing
advertisers has quickly grown because they get RESULTS converting qualified
inquiries into new customers.
service for Outfitters and Guides is a membership listing in OUTDOORTRIPS.INFO.
Set up your account for click-through targeted
marketing. Learn More...
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