Here's how you will Activate your Account!

Your investment for the "Cost of Acquiring a New Customer" can easily be measured with
Performance Marketing™.

Three Payment Plans

OUTDOORTRIPS.INFO offers three payment plans for you to choose from so you can find the one that best fits your needs. We recommend the Peak Season Marketing Plan for most companies because it's easiest to manage during your busy peak season.

*BASIC PERFORMANCE MARKETING™ INVESTMENT*
Marketing	Type	Cost Per Click	Description
Basic Listing	(CPC)	$0.20 cents	Minimum Marketing Investment is $50 Applies to Search Results price per click-through Your report shows impressions (how many times your information was viewed) and click-throughs to your web site.
Emails & Brochure Requests Sent	(CPE)	$1.00	"HOT LEADS" Emails sent price per email. Your report shows how many email brochure requests you received.
*"OPTIONAL" PERFORMANCE MARKETING™ INVESTMENTS*
Marketing	Type	Cost Per Click	Description
Special Listing	(CPC)	$0.25 cents	Applies to Vacation Packages, Featured Adventures, Adventure Bargains, and Last Minute Travel directories price per click-through.
Performance Listings	(CPC)	$0.33 cents*	Top 3 listings on the results page every time price per click-through (*$500 minimum marketing investment)
Performance Ads	(CPC)	$0.25 cents* (1000 click throughs)	Price per click-through (*$250 minimum marketing investment)

3 Easy Steps

1. Set Your Daily Budget

Daily budget determines marketing exposure for one day
Without a daily budget you could easily run through your entire marketing budget in one day and be left with no marketing for the rest of the month. EXAMPLE: If your CR (conversion rate) is 1% and you need 100 click-throughs to get 1 new customer - that's $20 for 100 click-throughs @ 20 cents/click. If you want to get 3 new customers a day we would recommend $60. If you only want to spend $20/day, we'll show your listings until 100 click-throughs have gone to your site. If you choose $60/day, 300 click-throughs would go to your site. This keeps you to your budget, and you will be exposed to getting 1- 3 new customer per day. Set a daily budget maximum Cost-Per-Click (CPC) that you set ($5 to $1000), so you will never spend more than your fixed daily budget.

Be smart: Don't budget more than you can afford. If you are unsure what to budget per day or month to acquire a new customer, we can help you by giving you cost estimates. We suggest you start off with just a small budget.

Set My Daily Marketing Budget

2. Choose a Date to Start Marketing

Choose the day you want your marketing plan to start. We check the results of the number of searches on your keywords in the major search engines so you know when to start your seasonal marketing campaign. Ask us for more details.

Start My Marketing Plan on... Date:

3. Choose a Marketing Plan

3 Marketing Plans (select one)

A. Peak Season Marketing Plan

Select This Account

Peak Season Marketing Plan
This automatic plan ensures uninterrupted service during your season with minimum account management. You authorize your credit card or EFT (electronic funds transfer) to be charged a specific fixed amount when you have 5 days of funds left in your account. You will be notified by email when your account is charged.

Charge My Account The Fixed Amount of:

Please Note: Initially, your credit card or EFT will be charged the amount you selected above. Once your account is activated, your credit card will be charged automatically by the amount you selected each time your account balance gets low. This may result in multiple charges per month.

B. Fixed Monthly Budget Marketing Plan

Select This Account

Fixed Monthly Budget Plan
You set a maximum monthly budget that you want to invest in marketing. If your balance reaches $0.00 before the end of the month, your listing will be taken off-line until the next month. At the beginning of the month your account will be charged the amount you select to invest. You will be notified by email when your marketing has stopped.

Charge My Account Monthly

Please Note: Initially, your credit card or EFT will be charged the amount you selected above. Once your account is activated and is on-line, your credit card will be charged automatically no more than one time per month up to the amount you selected. The next Fixed Budget charge will occur on the 1st of the month.

C. Pre-Paid Marketing Plan

Select This Account

Pre-Paid Plan
You choose when to add money to your marketing account. When your account is depleted, your listings will be taken off-line until you add more money to your account. You may pay by check, credit card or EFT (electronic funds transfer). You will be notified by email when your marketing has stopped.

I will Pre-Pay This Amount Into My Account.

Please Note: All checks must clear before credit is applied to your account.

Advantages to Web Site Owners | Tips for Boosting Your Marketing Success

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