| Advantages to Web Site Owners
Tips for Boosting Your Marketing Success
There are many advantages, including:
If you have a brand new web site with little or no
traffic, no visibility, no
and no link popularity, OUTDOORTRIPS.INFO is certainly a way to get started
fast while you wait for your traditional search engine marketing efforts and
trial and error Search
Engine Optimization to kick in and take effect. Pages grouped together on a
specific "topic" generally receive a higher PageRank in the Google Search
Engine. We can help each other with our PageRank
OUTDOORTRIPS.INFO is ideal for holiday promotions,
special offerings, filling last minute trip spaces, or to jump start slow
search engine traffic.
With OUTDOORTRIPS.INFO, you have instant visibility.
Listings you can be one of the top 3 listings on the search results
Choose your marketing, depending on how much you want to
invest, or how many new customers you need to fill your spaces. (You will need
to know your Web site's conversion rate)
If some of your keywords in your trip titles aren't
performing or creating enough interest, you can easily choose new ones. Just
log in and change them...... Marketing usually doesn't make the sale, it brings
the interested individual to you so you can create a desire for your service by
pointing out what makes you different and better and why they should buy from
You only pay for
click-throughs to your
site, so you can target your traffic directly to the trip you want to
With traditional SEO
Optimization efforts, it's difficult to achieve top rankings if you're in a
highly competitive field. With Topic Sensitive Searching, your listings are
targeted, and VOILA! You're there listed under your keyword topic! You can
Listings and be one of the top 3 listings every time.
Marketing with OUTDOORTRIPS.INFO keyword Topic Sensitive
Searching is certainly easier, less expensive and less time consuming than
optimizing your Web pages, and money well spent because you get
With regular search engines, when algorithms (or ranking
criteria) change, you can find yourself booted out of your top spot. With
Performance Listings you
will always be on top, as long as you invest in marketing, with
You can pinpoint your target audience based on the Topic
Sensitive Searching keywords you choose. Some Web sites have multiple target
audiences, so you can laser focus keywords in a way to reach each of those
Pay-per-click is less expensive than traditional print
advertising media with a much higher ROI (return on investment). --- 80% of
print advertising does not work or at best yields a 2 to 1 ROI.
With OUTDOORTRIPS.INFO, you don't have to worry about
graphic design strategies that could mean death to a Web site otherwise. Is
your entire site one huge Flash movie? No problem, if you go through
OUTDOORTRIPS.INFO results listings.
savings over Cost-Per-Click (CPC) search engines (Overture average
pay-per-click advertising is .70 cents). In every category we are less
expensive and there is no biding. This approach results in a simple easy to
manage and cost effective marketing campaign that allows for fair competition,
regardless of your budget. Listings are evenly rotated, and you can't be
| Tips for Boosting Your Marketing
When working with OUTDOORTRIPS.INFO Results Listings, it may
take practice to achieve a certain level of success. So, start out slowly, and
keep a tight rein on your budget. As you become better at crafting titles and
descriptions and choosing highly targeted keywords, you'll gradually be able to
increase your budget, if you choose.
Here are some additional tips:
Be sure to create "interest" in the trip title you
create at the OUTDOORTRIPS.INFO Trip Listings. Take special care in creating
"desire" in the description for your trip, since within the top three slots,
the best description gets the most traffic, as a general rule. Focus on what
makes you different and better and why should they buy from you....
Your trip title and description must be relevant to the
content of your Web page you direct them to. Direct your potential customer to
a specific sales page about your trip. If they want information on a specific
trip and you direct them somewhere else, like your home page, you may loose
Choose very targeted keywords so that you don't pay for
needless click-throughs. Don't choose a general topic keyword, because your
costs will go up but the traffic won't convert to sales.
Spend time researching your keyword choices at
Search Term Suggestion Tool,
Overture's Search Term
Suggestion Tool or
If undecided do your homework, find out how much traffic
your keyword gets. Choose a broad range of keywords and test the waters. Watch
your keywords carefully. Non-productive keywords should be eliminated and new,
more productive keywords should be targeted instead. Keywords have ups and
downs depending on the time of year or season.
Generally, you'll have more success if you list 10-20
trips as opposed to just a few trips.
Consider purchasing a
which means that you hold the 1st, 2nd, or 3rd top listing for your keyword
Set up a separate "tracking sales" page to send your
OUTDOORTRIPS.INFO traffic to. In order to determine your conversion rate from
OUTDOORTRIPS.INFO, you need to track your click-throughs and sales. We help you
with Performance Tracking.
Easily track your marketing results with our advanced system and calculate your
sales conversions and ROI (return on investment).
Don't send Pay-per-click traffic to your home
Write your trip title and description using "objective"
language rather than "subjective." In other words, don't say that your service
is the best or #1 (subjective). Rather, list some of the benefits and features
of your service that make it unique (objective). Create interest and a desire
to go on your trip. What makes you different and better and why they should buy
from you.... Remember its not even the trip they want , its the end results
they get from going on your trip. The pleasure of being outdoors, the fun, the
excitement, seeing places that are only on Sierra Club calendars, the
accomplishment of doing an activity, etc....
You'll find many benefits to OUTDOORTRIPS.INFO through
Performance Marketing, but
you need to learn some basics before you get started. By doing so, you'll
hopefully be more successful when working with the Pay-per-click Search
PageRank and Google are trademarks of Google
Inc., Mountain View CA, USA. PageRank is protected by US Patent 6,285,999
You only pay if you get RESULTS.
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